How Tips To Calculate Your SEO ROI Or Return On Investment

Return on Your SEO Investment

SEO or search engine optimization is an essential tool to get success while doing business, whether it is online or offline. When you have invested money in SEO, certainly you want the best ROI. Like other businesses, SEO investments are made to get the best return on investment. Though, it is not at all easy to calculate the ROI of SEO strategies. There are few factors to consider calculating your ROI from SEO.

Factors Help to Calculate SEO ROI

Now,we are going to discuss how you can calculate your SEO ROI which is seemed difficult for most of the people. No doubt, you generally invest in SEO to earn the profit in your business. If you or your hired SEO firm failed to apply right SEO strategies, then you will never be able to get the ROI in your business that you are thinking of. So we are always recommend choose best SEO Agency like Hp Sangha internet media which give you full ROI of your business.Let us see how you can calculate the ROI from your SEO campaign.

•    Increased Website Rank

When you find your website on the top of all primary search engine result pages, definitely you find your online business to be extended. People will visit your website easily when your site rank top. The more people visit your website, the more you earn, and the rate of ROI will certainly increase.

  • Higher Rate of Conversion

When your website ranks top on all major search engine result pages, certainly people will easily find you and your service page. The more people can find your website or service page, the rate of conversion will increase. People like to buy products or take services from the website that ranks on the top of SERPs.

  •  Good Content Convinces Visitors

When your website or blog consists of unique, fresh and visitor engaging content, chances are there your website can convince to visitors to take service or buy products. In this case, you will get the best ROI from your SEO strategy as content marketing is the most important part of SEO.


  • High Quality and Relevant Traffic

It is good that your website gets an increased rate of traffic. But it is essential to get quality traffic that is relevant to your site. When your SEO strategy helps you to earn quality traffic, you certainly experience the highest rate of conversion in your business. The more you get customers, the more you can earn ROI from your company.

  • Importance of Inbound Linking

When your SEO campaign manages to get inbound links for your website or blog, you can certainly get quality customers. Getting an incoming link from a reputed and high ranked site indicates the authenticity of your site. It triggers the chances to get the best return on investment from your SEO strategy.

Therefore, it is proven that only best SEO strategy can help you to get the best ROI from your business. You can certainly track and calculate your SEO ROI if you keep the close eye on the website ranking, rate of conversion, traffic, numbers of inbound linking, and visitors to your blog or website. It is also necessary to choose the best and reliable SEO firm that can give you the result you are looking for your online business.

Digital Marketing Today – What are the Trends Dominating?

Digital Marketing Today

Article supplied by Green Genie SEO

Digital marketers are often subjected to constant innovation and change of the digital arena. The pace may be brutal and frequently relentless. If the recent business history is anything you can by, the only way for you to thrive in an environment that’s ever-changing is to adapt and evolve. That is the reason why you should not stick with particular trends and stay updated with the new ones. With this, you can be assured that you can stay on the right track to success.

The new trends in digital marketing are as follows:

Mobile Shapes Modern-Day Consumerism

Each year for the past 4 years, each digital marketer said that it is the year of mobile and this becomes true with each passing year. This year, people will see the smartphone’s emergence as the most valued shopping partner of the consumer. Searching for products, checking the product reviews, looking for online store that sells products, and making product recommendations, all of these actions may now happen on smartphones, either through the browser or on mobile specific apps. Such devices are becoming much ingrained in their daily shopping patterns as part of their connected culture.

Live Video Streaming Gains Traction

Once live streaming takes off, it’ll be a valuable tool for the marketers across the board to enrich customer experience. What live video does best is to enable the brands to build transparency, allow the users to partake in the storytelling of the brand, and create organic interaction. It is a type of digital connectedness that hasn’t been offered before.

Marketing Automation is Present

Marketing automation is now used in streamlining some content marketing aspects including social media marketing. For the marketers, this might cut down the cycle of the overall sales. It paves the way for improvements including nurturing and engaging prospects, and much effective communication with the existing customers.

Big Data Empowers Personalization

It has been instrumental in improving the personalized customer experience. Spotify, Netflix, and Amazon are some of the largest brands nowadays that use data to give users with high personalization level. For the brands, more data means better targets, more users, and better predictions.

Immersive Marketing Improves Content Marketing

The content marketing made an avenue for bad and good content. The current content’s overwhelming volume has led the innovators to look for more, better creative ways to engage their targeted audience and make technologies to immersive users in different experiences.



The most successful businesses, small or large, do not stand still. They evolve, innovate, and leverage the new discoveries for continuous success and the industry’s overall growth. If not anticipating, paying heed to, the trends mentioned above as well as adapting to them is just a vital step in unlocking marketing opportunities and potential. The companies take and adapt opportunities at various speeds, yet innovations in digital marketing do not wait and it’ll be interesting to see which the companies can both influence and ride the changes that are coming.

Also of interest SEO and Blockchain


How to Outsource Your SEO With Confidence

SEO Outsourcing Guide

Today we will talk about why people choose to outsource work online. The first reason is that people see that it is very easy to find individuals with the experience to do exactly what they need. For the majority of business conducted online, professional individuals are looking for a good service offered at a low price due to the high number of choices in the online market. This being said, people can shop around for the goods or services they want to purchase.

Outsourcing work is no different. This is a great way for business owners or others trying to find services for a good price to find an opportunity to locate the services they need quickly. To outsource the work and be successful you have to find someone who will meet your needs and do the job correctly. This is where using a platform online becomes very favourable. Sites like Fiverr are really popular.  If you need some work done for you online look at what is fiverr or join fiverr on behance or check out the Daily Motion – what is fiverr page.

Some people like to use temporary services online to find work. This is a great way to ensure that the background work is done before you choose to take any chances. There are many temp services out there offered on the web to get you the people you need quickly.

In conclusion, outsourcing work online is a great way to find cheap and reliable services for your business or other means of turning a profit. For more information, you can visit the web and see some of the many platforms offered to help you gain the employees you need to get the job done. There are a lot of resources out there today so shop around and find the one that best meets your needs. We wish you luck with all your online outsourcing work ventures. Be sure to take your time as options are plentiful.

Which E-Commerce Store is the Best?

Amazon vs. Ebay – Who Tops The Bill?

If you’re looking to make extra money, you might be thinking about selling things online. You possibly have closets full of stuff you no longer need, on top of what’s in your attic, garage, and basement. You might even have extra stuff in a storage unit somewhere.

Many people go to the Internet to sell off extra things, and then find they like it so much that they start scouring yard sales, garage sales, flea markets, and estate sales for items they can buy cheap and then sell online. The really successful ones even scour the Internet for lots of items they can piece out one at a time, possibly even picking up freebies on Craigslist.

eBay is often the first choice many people turn to when selling things online, but it might be more worth it to sell on Amazon, as this e-commerce giant has tremendous advantages over the auction giant.

For an indepth scoop on all things Amazon, check out the Amazon Sales Coach website.  They share a lot of really relevant information on everything you need to know about selling on Amazon, and can be contacted at Amz Coaching Gravatar or Amazon Sales Coaching on Behance.

While both charge commissions for anything sold on the site, Amazon only charges the commissions once per listing. Since the listings are permanent, or at least indefinite, the charge only happens once, and that’s generally when the item is sold. eBay on the other hand charges for an auction to even be listed, and that gets charged even if the item does not get sold.

Another advantage Amazon holds is the ability to turn its stores off. You can do this at any time and all your listings go dark, should you decide to take a few days off or go out of town. Both sites require items shipped within a few days of being sold, which means eBay auctions would have to be carefully planned weeks in advance of a trip to not run afoul of the policy.

Tips On How To Rank Websites Online

Are you looking to get your website’s ranked? If so, you are going to want to be sure that you are doing your research in order to effectively implement all of the various strategies that are known to work. Below, we will be going over some of the top tips on how to rank websites online.

How To Rank Websites Online:

1. Keywords.

The main thing that you are going to want to do when it comes to getting your websites to rank well online is focused on the right keywords. You want to to be sure that you are focusing on all of the keywords that are actively being searched for online in order to really be able to identify and find the best possible keywords to rank for. By doing this, you are going to be able to spend your time effectively getting your website to rank for keywords within your market that are actively being searched for by prospective customers.

2. Content.

You also want to be sure that you are posting all kinds of different content on various platforms. This means your own website, blog, and all of your social media platforms. By having your content all over, you should be able to maximise your ranking ability and really increase the chances of having a solid ranking across the board.

If you’re stuck just check out some of the popular seo websites or social media channels like NiSEO at FourSquare, Ni SEO or Google Plus Ni SEO Company or any good seo company in Northern Ireland.

They can also be reached at the Polygon Community NiSEO page or alternatively the Deviant Art NiSEO Design pages.

3. Optimization.

You want to be sure that your website and it’s related pages are utilising the right tags and headers for the best possible optimisation.

Overall, there is a lot that you can do in order to ensure that your website ranks well online. Be sure to implement the tips above and you should be able to get your website ranking as well as possible within your respective industry and market.


Recommended SEO Tools & Outsourcing Services

SEO Guards Recommended Tools & Services for Great SEO Work

We love SEO and are happy to recommend the following resources –

Search engine optimization is a lot easier if you have the right tools at your disposal. If you want to find the best tools — and use them — then you’ll want to try out some of these tips.

Talk To Online Marketers

People that work in digital marketing spend a lot of time focusing on SEO. Search engine marketing can help any site to succeed.

If you reach out to online marketers, you’ll be able to ask them about some of the tools that they use. See if there are any tools they are willing to recommend to you. Check out the tools that they mention.  One outsourcing service that we found this way was – heres the Konker SEO Pinterest page too – it was recommended by a friend, and its an amazing site for getting all sorts of seo work done.

Look For Companies That Are Known For Making Great Tools

A lot of the top SEO tools actually come from the same companies. These companies have an understanding of what people need, and they know how to build useful tools.

Try to find a company that’s known for producing amazing SEO tools. See what kind of tools they are selling. You may find a few different tools that you want to purchase.

Look For Tools With Free Trials

It can be difficult to determine whether or not a tool is worth paying for. Thankfully, there are a number of tools out there that offer free trials. If you use tools like this, you’ll be able to test them out and see if they’re right for you. If you like what you try, you can buy the tool for yourself.

You shouldn’t use just any SEO tools. You should make a point of using the very best SEO tools. Now that you know how to find the best tools out there, the only thing left for you to do is start using them. Once you see what they can offer you, you’ll never want to stop using them.

Online Marketing Tips for Local Business

SEO Guards | Local Business Ranking Experts!

Local Business Seo Strategies

Every now and then a new company comes onto the market that really understands the local business environment, the economy, and the conditions on the ground under which business gets done.  They know that a lot of succeeding in business begins with protecting your position.

SEO Guards was born from this understanding that the place where local business ranking begins is by claiming their rightful position on the search engines.  You can’t wait, you must act and by following the strategies, and using the tools that we advocate, you too can win on the local search engine results.