The state of trust in SEO: 2018
When I was a wee young lad, in the time when people were cheering for Barack to become the prez of the USA, I was in a near fatal car crash.
And that crash changed my outlook on life.
No more employee mentality. No more ‘hoping for the best, but Netflix ‘n chilling.’ I knew in my heart of hearts, that the time had come to build a new career. And so it began.
In that time, having a new business right in the heart of The Hague CS was something everyone wanted. So naturally, it lead me there. There was a new place built there at the time, New Babylon, and it was a great place to create a new entrepreneurial business type of situation. I needed someone to look at my online marketing efforts, so I decided to shop around.
P.S. I don’t live there anymore, I’ve since moved to another city. But here’s some information that you might find useful:
It might be new to you, it might not be. So that’s why I’ll give you a short rundown.
Trustflow is a metric that indicates how trusted a website is by the standards that Majestic sets. Majestic also has a metric called Citationflow. Both are detailed in Bryn’s article. When comparing your website to one of your competitors, note the different in trust and citation. If there’s a large gap, then that might indicate Google favoring one website over the next. If there’s a small gap, but there’s a lot of traffic going to one website and not a lot going to the other, then that indicates another issue. You see, a tool is just a tool. While great at some things, it won’t be able to replace certain aspects of human thinking.
Speaking about competitor analysis, I read a couple of articles the other day, and I thought they might help you too.
Here’s a list, with a short pre-view of each one:
- Moz’s Competitive Analysis Checklist
- Moz breaks down a methodology for running a competitive analysis. A basic introduction for small business owners who’d like to become a tad more savvy.
- Search Engine Watch’s 5 steps
- A step by step guide (pictures provided)
- Mention’s 15 tools
- Spy on your competitors: how do to it like 007
- Neil Patel’s 12 tools
- Building a succesful organic traffic pipeline that generates traffic, 101.