Digital Marketing Today – What are the Trends Dominating?

Digital Marketing Today

Article supplied by Green Genie SEO

Digital marketers are often subjected to constant innovation and change of the digital arena. The pace may be brutal and frequently relentless. If the recent business history is anything you can by, the only way for you to thrive in an environment that’s ever-changing is to adapt and evolve. That is the reason why you should not stick with particular trends and stay updated with the new ones. With this, you can be assured that you can stay on the right track to success.

The new trends in digital marketing are as follows:

Mobile Shapes Modern-Day Consumerism

Each year for the past 4 years, each digital marketer said that it is the year of mobile and this becomes true with each passing year. This year, people will see the smartphone’s emergence as the most valued shopping partner of the consumer. Searching for products, checking the product reviews, looking for online store that sells products, and making product recommendations, all of these actions may now happen on smartphones, either through the browser or on mobile specific apps. Such devices are becoming much ingrained in their daily shopping patterns as part of their connected culture.

Live Video Streaming Gains Traction

Once live streaming takes off, it’ll be a valuable tool for the marketers across the board to enrich customer experience. What live video does best is to enable the brands to build transparency, allow the users to partake in the storytelling of the brand, and create organic interaction. It is a type of digital connectedness that hasn’t been offered before.

Marketing Automation is Present

Marketing automation is now used in streamlining some content marketing aspects including social media marketing. For the marketers, this might cut down the cycle of the overall sales. It paves the way for improvements including nurturing and engaging prospects, and much effective communication with the existing customers.

Big Data Empowers Personalization

It has been instrumental in improving the personalized customer experience. Spotify, Netflix, and Amazon are some of the largest brands nowadays that use data to give users with high personalization level. For the brands, more data means better targets, more users, and better predictions.

Immersive Marketing Improves Content Marketing

The content marketing made an avenue for bad and good content. The current content’s overwhelming volume has led the innovators to look for more, better creative ways to engage their targeted audience and make technologies to immersive users in different experiences.



The most successful businesses, small or large, do not stand still. They evolve, innovate, and leverage the new discoveries for continuous success and the industry’s overall growth. If not anticipating, paying heed to, the trends mentioned above as well as adapting to them is just a vital step in unlocking marketing opportunities and potential. The companies take and adapt opportunities at various speeds, yet innovations in digital marketing do not wait and it’ll be interesting to see which the companies can both influence and ride the changes that are coming.

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